These are some of my suggestions, there are plenty of others, but just try these when you’re writing content that you want to be read:
1. Write 3 or 4 different titles and choose the one that you think is best. Other titles for this blog were; ‘How to get more readers of your blog’, ‘A blog on how to write a blog’. Hopefully the one I’ve chosen is better.
2. Lists usually work, as there is a limit to the number of ideas that can be implemented and that work. For example, ‘7 ways to improve your website visitor numbers’.
3. Use big numbers when appropriate, instead of ‘Ambulance delays at A&E’, how about ‘600,000 ambulances faced delays of more 15 minutes in the last 3 months’.
4. Write emotional headlines. Emotions fire people’s imaginations and get them to click to find out more. ‘Any wait of more than 15 minutes is deemed a potential threat to life by the NHS’.
5. Don’t sensationalise titles, not too over-the-top or full of value, you need to build trust and the title reflects what you’re delivering in the post.
6. Share one focused idea, you don’t need to give readers everything in one go, just a digestible amount.
7. Try a strong introduction, the first sentence, to get readers wanting to read more. For example ask a thought-provoking question, open with a quote, use some statistics or introduce an intriguing story.
8. Include pictures. To illustrate a point but also to break up the writing.
9. Simple language is best. No complicated words, make it understandable and easy to read.
10. Be playful. Show your sense of humour and perhaps make fun of yourself.
11. Less is more. Try to be precise. Short sentences. Short words. Short paragraphs.
There is no blueprint for success, but write with passion, show your enthusiasm and break a few rules.