Great brands are really all about the values that we, as consumers, relate to the brand.
Coca-cola has handed their brand to their customers; not telling people what they stand for, but letting them decide (with some prompting – advertising over the years) what the brand means to them – a better future, being real and passionate about life.
Apple’s core values are about creating excellent products that are simple and not complex – designed around people. Part of Apple’s brand strategy is about personal selling, loyal customers becoming evangelists but also having a team of enthusiastic young people in its stores; over 500 stores in 15 countries serving over 1 million customers every day.
So big brands emotionally connect with us on a personal level .
But what about our personal brands? Are they simply the outside perception of our professional status? So what can we be known for that connects with people?
Certainly, we can be social and personable online through social media networks by posting blogs, news, articles, videos and so on, but we need to communicate our personality through our online presence. We need to communicate frequently and speak our own mind, sharing insights, knowledge and expertise with everyone.
So, as companies have values and personalities, then we as individuals need to be clear on what is important to us, our values, our passion and goals.
My personal brand is about brand.