Tag Archives: cadbury communications
Predictions
There are so many people out there predicting the big things that are going to happen in the year ahead, but there are some that are projecting what’s going to happen over the next 20 years, trends if you like. … Continue reading
Communication
It’s all about exchanging information, in speech, in the written word or other media, but it’s more than that – it’s making people feel the words. When you’re communicating face-to-face, bogy language and tone are just as important as the … Continue reading
Digital content – hints and tips
It’s becoming critical these days to engage with you audience whether they are 16 year old kids into gaming or large corporates that need a solution to a software problem. Here are a few hints and tips on how to … Continue reading
2015, the year of the connected home?
Along with this blog’s predictions of last year; wearable technology, 3D printing and smarter cars -2015 is expected to be the year that technology enables homes and businesses to be more connected. Cisco have long believed in the Internet of … Continue reading
Has social media taken over from customer care telephone lines?
Contact centres have been seen by some as costly complaint departments. However, the value of a two-way conversation is invaluable. I think that contact centres still have a role to play, but social media has the added element of dynamism, … Continue reading
Automation versus Personalisation
I prefer using a manual gearbox in my car, Americans would be horrified, calling it a stickshift. However, that’s the way we were taught to drive in the UK. It’s the same for marketing automation – everything is keyed in, … Continue reading
How Coca-cola views social media
This is how Coca-cola views social media as a marketing tool, as oppososed to traditional campaign marketing. Traditional campaigns each start from a low base and will tail off rapidly once the campaign has been completed: Campaigns based on earning … Continue reading
Coca-cola and social media
Coca-cola and social media I’m writing a 200-page report on how FMCG multi-nationals are using social media as a marketing and brand tool, for a $3 billion investment company. I have just finished the chapter on Coca-cola and here are … Continue reading
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